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Forward after-hours sources
Facebook, Google, ADF, and marketplace mailboxes land in LeadStreamIQ — not a personal phone.
50% off your first month for new dealerships
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Plays the floor can run this week after hours, first reply, held visits, aged lists, and the scorecard a GM already understands.
Pick a play. Run the steps on the thread you already have not a new mill.
Marketplace pings do not wait for the lot to open. Own the thread before morning standup.
The first reply should not depend on who is walking the lot.
A conversation that never becomes a slot is still Unread by another name.
Last season’s ADF is still a name. Give it an owner and a reason to reply.
The closer should walk into a thread that already has intent, not a name and a guess.
Track the numbers that already live on the thread not a dashboard nobody opens.
After hours playbook
10:42 PMLot closed · thread still live
Ping → SMS → Saturday hold
Ping
Jordan · 24
10:42 PM
SMS
Saturday 10?
12s
Hold
South lot
Booked
Marketplace pings do not wait for the lot to open. Own the thread before morning standup.
Nights and weekends dump into a personal inbox. This play puts a tracking number, an owner, and a Saturday slot on every ping that lands after close.
Facebook, Google, ADF, and marketplace mailboxes land in LeadStreamIQ — not a personal phone.
SMS on the same thread. Inventory questions get answered from the lot you actually have.
Team Inbox puts one specialist on the ping. Hudson does not eat the south lot.
Calendar Booking uses live availability. Confirm on SMS. Cadence stops when it is held.
Lightspeed, Aimbase, DP360, BoatCrazy, ADF Email, or your API — the morning closer opens the CRM with context.
Speed to lead playbook
First replyUnread is not a strategy
One stream → SMS → owner
In
Site form
Just now
SMS
Still looking?
On thread
Owner
Alex claimed
Assigned
The first reply should not depend on who is walking the lot.
Speed dies in Unread and in “I thought you had it.” This play makes first response a system, not a hero closer.
Forms, ads, OEM, and marketplace feeds stop living in four inboxes.
SMS and call tracking first. Email parse for ADF. No “we will call you tomorrow.”
Budget, timeline, trade, and unit captured before the specialist picks up.
Reporting sits next to the conversation. No vanity chat counts.
Booking playbook
Sat 10:00A reply is not a visit
Qualify → live slot → confirm
Intent
South lot
Mapped
Slot
Sat 10:00
Live hours
Hold
SMS confirm
Booked
A conversation that never becomes a slot is still Unread by another name.
Turn qualified threads into confirmed appointments against live availability then stop the cadence.
Intent and rooftop first. Do not book Hudson on the south lot.
Calendar Booking uses the store’s real hours and the assigned closer.
The buyer gets the slot on the same thread they started.
CRM sees the visit. Cadence does not ping the morning of.
The specialist walks in with the transcript, not a cold sheet.
Source, owner, and hold status live on the same record.
Nurture playbook
Aged listA name still needs an owner
Import → SMS → book or stop
List
Last season ADF
Imported
SMS
Still looking?
In-stock match
Loop
Held or opt-out
Closed
Last season’s ADF is still a name. Give it an owner and a reason to reply.
Rehash without a second spam blast. Cadence with a human override, then stop when they book or opt out.
Do not blast from a personal phone. Keep consent and rooftop with the record.
AI SMS with the unit they asked about or the closest in-stock match.
Team Inbox. A human jumps in when they say “still looking.”
Held visit writes back. Opt-out stops cadence. No third-party resale.
Aged does not mean invisible. Status updates on Lightspeed, Aimbase, DP360, BoatCrazy, or ADF.
Qualification playbook
IntentQuestions before the desk
Unit · timeline · trade · visit
Unit
24 in stock
Grounded
Trade
On the thread
Captured
Desk
Closer ready
Handoff
The closer should walk into a thread that already has intent, not a name and a guess.
Ask the same questions on every ping so the specialist is not reconstructing the story at the desk.
Unit, timeline, trade, and how they want to visit on SMS or the call.
No invented trims. If it is not on the lot, say so and offer the next unit.
CRM Sales IQ sits on the same record. The floor sees why this ping is next.
Team Inbox → CRM. The closer does not start from zero.
Reporting playbook
StandupMetrics next to the thread
First-touch · owner · hold
Touch
By source
On record
Owner
Inbox empty
At close
Hold
Visit booked
Converted
Track the numbers that already live on the thread not a dashboard nobody opens.
First reply, owner, held visit, write-back. That is the scorecard. Use it in standup.
Facebook vs ADF vs site form on the same stream.
Unassigned threads are the leak. Team Inbox should be empty at close.
A reply is not a slot. Calendar Booking is the conversion event.
If the CRM never saw it, the floor will not work it.
Pings after close should still have an owner by morning.
The metrics sit next to the thread so a GM can click into the story.
After hours, first reply, held visits, and write-back - in plain language. The full list lives on the FAQ page.
No. Most rooftops start with after-hours and speed-to-lead so nights and first reply are owned. Booking, nurture, qualification, and reporting layer on once Team Inbox is the single stream.
No. Sources forward in, AI drafts the first SMS, and one specialist owns the thread. Calendar Booking offers a real Saturday slot. The morning closer opens Lightspeed, Aimbase, DP360, BoatCrazy, or ADF Email with context - not a pile of Unread.
The play lives on the same thread as the buyer. First reply, owner, held visit, and write-back sit together. Nobody reconstructs the story from a shared inbox or a personal phone.
No. Aged names import into one stream with consent and rooftop on the record. Cadence starts a new thread. A human jumps in from Team Inbox. Held visit or opt-out stops it. No third-party resale.
Yes. Owner, transcript, and held visits write back to Lightspeed, Aimbase, DP360, BoatCrazy, ADF Email, or your API - per rooftop, so Hudson does not eat the south lot.
Reporting sits next to the conversation: first-touch by source, owner coverage, held visits, write-back, and after-hours share. Use it in standup. We do not invent a vanity score.