For Marine

Turn watercraft inquiries into lot visits.

Boat buyers shop listings, then go quiet. LeadStreamIQ captures every marine inquiry, qualifies unit and timeline, and books the walkthrough with the right rooftop — before they ping the next dealer.

BoatCrazy · Boat Trader
Season-aware follow-up
Rooftop routing
See How It Works
The marine problem

Your leads don’t follow a generic workflow.

Listings fire at once. Speed still decides the visit. The wrong lot wastes the Saturday. These are the moments a generic workflow drops — after hours, “is it still there?”, the south lot, no hold.

After hours 9pm boat inquiry
Availability Still on the lot?
Wrong rooftop Hudson vs south lot
No hold “Sounds good” is not a slot
After hours · 9:14pm Still on the lot this Saturday? Sat 10:00 held · Hudson

Incoming listings

Inquiries scatter across listings

BoatCrazy, Boat Trader, YachtWorld, and the dealer site all fire at once. Personal inboxes bury the hot one.

Speed still decides the visit

A buyer who asked about a Sea Ray at 9pm will text another dealer by morning if nobody answers.

The wrong lot wastes the Saturday

Hudson should not eat the south lot’s inventory. Routing has to follow store and brand rules.

“Sounds good” is not a hold

Without a slot, a confirm, and cadence off, nurture is still pinging them the morning of the visit.

Marine workflow

From listing ping to a name on the board.

Same orchestration as every rooftop. Marine rules decide the lot, the owner, and the Saturday hold.

Intake

Live

Marketplace / site

BoatCrazy, Boat Trader, YachtWorld, dealer forms.

BoatCrazy just pinged Hudson.

In the stream. Deduping now.

BoatCrazy Boat Trader YachtWorld Dealer site
  • Four sources, one dock
  • No personal inbox dump

One record

Live

New lead

De-duplicated into one buyer record.

Same buyer, two listing forms.

Collapsed. One owner from here.

Duplicate merged Spam filtered
  • One buyer record
  • Thread stays clean

Qualify

Live

Qualify

Unit, budget, timeline, slip or trade.

Budget, timeline, slip or trade?

Unit + Saturday intent captured.

Unit Budget Timeline Trade
  • Not a blank info request
  • Ready to route

Route

Live

Route

Brand and rooftop rules — not whoever is online.

Is it at Hudson or South Lot?

South Lot has the boat. Alex owns it.

Hudson South Lot
  • Brand + rooftop rules
  • Not whoever is online

SMS

Live

SMS / email

AI drafts. A human takes over anytime.

Still on the lot this Saturday?

Yes — 10am is open. Booking it.

Same thread Human takeover anytime
  • AI drafts on their channel
  • Rep can jump in

Hold

Live

Appointment

Live availability. Confirm on the same channel.

10am Saturday work?

Held. Confirm is on this thread.

Sat 10:00 Cadence off
  • Live availability
  • Nurture paused

Write-back

Live

CRM write-back

Visit, transcript, and owner land in your DMS.

Visit locked. Push to CRM.

Owner, transcript, slot delivered.

Lightspeed Aimbase DP360 BoatCrazy
  • CRM stays
  • Context travels
From lead to lot visit

Hold the Saturday. Pause the cadence.

Capture

Every listing and form inquiry hits the same stream.

Qualify

Unit interest and timeline — not a blank “info request.”

Route

The rooftop that actually has the boat.

Engage

SMS on the thread they started.

Convert

Saturday slot locked. Cadence paused.

Integrations

Every listing. One dock. Your CRM stays.

Aggregator takes BoatCrazy, Boat Trader, YachtWorld, and the dealer site. CRM Lead Sync writes the visit back.

Lightspeed Aimbase DP360 BoatCrazy ADF Email
See CRM Lead Sync
FAQ

Marine, in plain terms.

Still deciding? Book a demo and we will walk this industry on your sources.

Inquiries land in Lead Aggregator, then routing rules send the buyer to the right rooftop and salesperson — brand, location, and inventory rules you set in setup.

Yes. Team Inbox puts an owner on the thread. Unassigned work sits in Unread until a manager puts a name on it.

Yes. AI SMS replies on the same thread. A rep can take over mid-conversation. Calendar Booking confirms the lot visit on that channel.

Reporting shows first response, time-to-book, and source mix for the group or a single store — the same Analytics view operators already open.

CRM Lead Sync delivers to Lightspeed, Aimbase, DP360, BoatCrazy, and ADF email destinations. Conversation context travels with the record.

See how LeadStreamIQ captures, qualifies, and books watercraft inquiries without a weekend import project.

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